Allied Blenders & Distillers’ flagship brand Officer’s Choice today said it has tied up with two Indian Premier League (IPL) teams as associate sponsor. The brand will be present on the lead helmet for Delhi Daredevils and it will occupy the back of helmet space for Mumbai Indians, it said in a statement. It has… Continue reading Allied Blenders ties up with MI, DD as associate sponsor – The Hindu Business Line
Allied Blenders and Distillers (ABD), India’s third largest spirits company, introduces a game-changing innovation to the spirits category—aptly named ICONiQ WINTER International Grain Whisky. Designed to keep the winter chill at bay, this unique blend promises to deliver warmth, flavour, and pure indulgence like never before. Given the shift from whisky to rum in cold… Continue reading ABD Launches ICONiQ Winter Whisky, bringing an international experience to Indian consumers for the first time.
The journey of Officer’s Choice whisky, from being an also-ran to overthrowing the established Bagpiper and McDowell’s in flat six years, and then to become the world’s second largest spirits brand by volume, has now made its way to the case study list at the prestigious Harvard Business School. The flagship brand from the Kishore… Continue reading Officer’s Choice makes its way to Harvard Case Study List – The Pioneer
‘Reinventing Officer’s Choice Whisky: Spoiled for Choice’ is now amongst the select club of case studies at Harvard Business Publishing, a wholly-owned subsidiary of Harvard University. After crossing several milestones in its growth journey and being recognized by numerous national and international entities, Officer’s Choice Whisky – the world’s largest selling whisky brand – has… Continue reading Officer’s Choice success journey gets recognition at Harvard Business Publishing
Officer’s Choice Blue from Allied Blenders and Distillers (ABD), launched its latest digital campaign “Salute toh banta hai” for the ongoing Indian Premier League in line with its long-standing proposition of the ‘Good Samaritan’. Officer’s Choice Blue believes that nothing is more satisfying than bringing a smile to someone’s face and that there is no… Continue reading This cricket season, Officer’s Choice Blue salutes unsung heroes of the game
Indian liquor continues to dominate the top 100 spirits brands worldwide in 2016 despite the overall slowdown and increasing prohibition. Three local whisky brands figure within the top 10 with Officer’s Choice continuing to be the second largest spirits brand in the world, according to a July International Wine and Spirits Research (IWSR) report. Despite… Continue reading Indian Liquor in High Spirits – The Economic Times
Country’s alcohol brands are reaching new heights after gaining tremendous recognition on the world platform. Indian Whiskey brand, Officer’s Choice has notched up the No. 2 rank in world’s 100 top-selling brands. Along with Officer’s Choice, two other Indian labels find a place in first ten brands of the IWSR Top 100 – McDowell’s and… Continue reading Indian Whiskey Officer’s Choice Ranks No. 2 in World’s 100 Top-selling Brands
United Spirits Ltd’s McDowell’s No. 1, Allied Blenders and Distillers Pvt. Ltd’s Officer’s Choice and Pernod Ricard SA’s Imperial Blue—three of India’s largest whisky brands—are likely to gain some sales momentum if repackaging and launches of new variants pay off. Diageo Plc-run USL plans to take its new McDowell’s No. 1 Silk honey whisky, which… Continue reading Liquor firms launch fresh variants, revamp packaging to boost sales -Live Mint
The brand sells 50 lakh or 5 million cases in just 344 days of its second year of national launch ICONiQ White Whisky’s unprecedented growth strengthens ABD’s position in Prestige & Above spirits’ segment Allied Blenders and Distillers Limited (ABD), the 3rd largest spirits company in India and, the maker of ICONiQ White International Grain… Continue reading ICONiQ White Whisky Becomes India’s Youth Favorite, Surges Past 50 Lakh Cases as a top Trending Brand
Officer’s Choice Blue has launched a new advertising campaign ‘Salute Toh Banta Hai’ – communication that repurposes its long-standing platform of the ‘Good Samaritan’. The four TVCs narrate testing situations, in slices of everyday life, and define their actions to make for a better and caring world. The communication conveys the ‘good’ in actions of… Continue reading Officer’s Choice urges to be good in actions – Adage India
