Allied Blenders and Distillers Ltd. (ABD), India’s third-largest spirits company, has earned global recognition at the prestigious 2023/24 Vision Awards Annual Report Competition, hosted by the League of American Communications Professionals (LACP). ABD has been honoured with the Silver Award in Food Beverage category (upto $1 bn revenues), placing its annual report among the most… Continue reading Allied Blenders and Distillers Wins Silver at Global LACP Vision Awards 2023/24 Annual Report Competition
Officer’s Choice Blue launched a new advertising campaign, ‘Salute Toh Banta Hai’ – a creative that repurposes the brand’s long-standing platform of the ‘Good Samaritan’. The four TVCs put out by Officer’s Choice Blue narrate testing situations in slices of everyday life and define the actions made by the protagonists, paving the way for a… Continue reading Officer’s Choice Blue salutes someone that may salute you – ET Brand Equity
Officer’s Choice Blue has launched a new advertising campaign ‘Salute Toh Banta Hai’ — communication that repurposes its long-standing platform of the ‘Good Samaritan’. The four TVCs narrate testing situations, in slices of everyday life, and define their actions to make for a better and caring world. The communication conveys the ‘good’ in actions of… Continue reading Metaphor India and Officer’s Choice Blue Snacks applaud everyday acts of kindness – Campaign Brief Asia
Officer’s Choice Blue Snacks has launched its new TVC campaign featuring Mahendra Singh Dhoni. Created by Metaphor Communications, the 45-second film begins with M S Dhoni acknowledging and saluting all who do not, and did not, resort to any ‘setting’ in life. Dhoni then walks us through slice-of-life situations, lauding the honesty of people who… Continue reading Officer’s Choice Blue Snacks launches a new TVC campaign – Indian Television
In my lead feature in this column, I have mentioned IWSR, the global benchmarking service for the alcohol industry, and its much-followed Real 100 List. The purpose of this list is to introduce the world to drinks that are popular in particular societies, thereby giving us an overview of how people imbibe alcohol in different… Continue reading This Indian whiskey is now the world’s number 2 booze brand – Mail Today
Ranveer Singh, Bollywood Superstar and Pop Culture Icon, will be an equity partner with the market leading Allied Blenders and Distillers Limited (ABDL), in a new business venture to offer a portfolio of premium brands. ABDL announced their Board approving the formation on 4th September 2024. ‘I am delighted to partner with Allied Blenders and… Continue reading Allied Blenders and Distillers partner with Powerhouse Ranveer Singh for a new Business Venture in Luxury Spirits
Indian whiskey brand Officer’s Choice is now the second largest spirits brand in the world, surpassing Thailand-based rum Ruang Kao and Emperador brandy from Philippines. Korea’s Jinro soju, a harsh rice spirit, continued to be the world’s bestselling brand of liquor in 2015, with sales of 65 million cases, followed by Officer’s Choice that sold… Continue reading Officer’s Choice No. 2 Global Spirits Brand – Economic Times
Allied Blenders and Distillers (ABD), a leading spirits company in India, has registered a growth of 12% over the previous year, resulting in sales of 36 million cases in 2015-16. Against this, the India Made Foreign Liquor (IMFL) market has grown only by 1% in the last year, the press release issued by the company… Continue reading Allied Blenders & Distillers FY sales jump 12% to hit 36 million cases – Economic Times
Liquor firm Allied Blenders & Distillers (ABD) has said it has expanded capacity at its plants in Telangana, Kolkata and Aurangabad, and that it plans to acquire three new units as part of its ‘backward integration’ strategy. Backward integration refers to a company buying or internally producing parts of its supply chain. “We are expanding… Continue reading ABD eyes acquisitions as it expands liquor sales (Business Standard)
Allied Blenders and Distillers Limited (ABD), India’s 3rd largest spirits company, completed the strategic acquisition of all the brands and other Intellectual Property Rights from Fullarton Distilleries Private Limited. This acquisition further augments ABD’s foothold in the super-premium spirits segment and highlights its ongoing commitment with leadership in innovation within the Indian craft spirits industry.… Continue reading ABD Strengthens Portfolio with Fullarton Brands Acquisition ~ Buys Woodburns Indian Whisky, Pumori Small Batch Gin, and Segredo Aldeia Rum to further boost the Super-Premium Spirits Portfolio ~
