The Sterling Reserve Music Project releases “Main Sach Bolda,” by Shaan featuring debut independent musician, Mustafa, which further builds on the mentor – protégé artist relationship, unique to the platform. Shaan, who has swept away numerous accolades as the most promising Indian play-back singer and independent musician, mentors Mustafa on his debut song and music… Continue reading Sterling Reserve Music Project exclusively launches Hindi – Punjabi contemporary love song, “Main Sach Bolda,” by Shaan featuring Mustafa
Sterling Reserve Comedy Project in partnership with Comedy Central India took laughter-therapy to a whole new level, in its premiere season. The stand-up talent hunt that created an uproar of laughter in the nation, crowned Sudarshan Ramamurthy aka ‘Soda’ as the winner. Giving undiscovered comedians the opportunity of a lifetime, the show hosted by the… Continue reading Oh Fizz! Sudarshan Ramamurthy aka ‘Soda’ wins the premiere season of Sterling Reserve Comedy Project
Anmol Malik, debuts her English independent song ‘Isn’t That Why’ under the pseudonym Audrey Piano. The song, based on the notion love and unrevealed universes within oneself, is the ninth release from the Sterling Reserve Music Project. Anmol Malik, a self-taught pianist, has now launched her alter ego, Audrey Piano, with the debut of ‘Isn’t… Continue reading The Sterling Reserve Music Project reveals “Isn’t That Why” by Anmol Malik launched under her pseudonym Audrey Piano
The platform continues to #ChaseTheNext and enable artists in Indian independent music. StreetViolater is a rapper and recording artist based in Hyderabad, who seeks to offer something different and unique to his fans by taking inspiration from music to bring about change in his community. “Jeevam” by StreetViolater is a Telugu hiphop song, dedicated to… Continue reading The Sterling Reserve Music Project goes South with it’s 10th release of hiphop artist StreetViolater’s Telugu song “Jeevam”
‘Secret Sauce’ is Monica’s first musical collaboration with international beat maker and soca music producer Keshav Chandradath Singh. Composed and penned by Monica Dogra, “Secret Sauce” is a love song about the ecstasy that love sets into motion in one’s life. The song is about how once love enters your life, everything becomes magical and… Continue reading The Sterling Reserve Music Project collaborates with Monica Dogra to launch “Secret Sauce”
Despite the lockdown and challenges that come with it, the Sterling Reserve Music Project wanted to give back to the independent artist community and fuel its desire to always “Chase The Next.” The Sterling Reserve Music Project initiated a massive digital talent hunt that was language and genre agnostic and called out to aspiring artists… Continue reading Sterling Reserve Music Project announces winners of SRMP ‘BREAKOUT’
To kick start the festive spirit, rapper Feyago releases a folk rap ballad ‘Logical Guy’ ft. Sharoni Poddar on Sterling Reserve Music Project. The song is a harmonious blend of English rap with a mix of an ancient Bangla folk song ‘Jalaiya Gela Moner Aagun’ lending a contemporary flavor to the song. Along with Feyago,… Continue reading SRMP presents Kolkata’s debut ONE take video ‘Logical Guy’ by Feyago ft. Sharoni Poddar
Featuring the popular vocalist-guitarist Sanchal Malhar, the song captures the essence of longing for true connection. He will be seen in the video along with the multitalented yoga teacher, model and actress Sharanya Narayanan. The song evokes the feeling of wanting to feel closely connected with someone, but not knowing how to. It speaks of… Continue reading Sahej Bakshi aka Dualist Inquiry releases his latest track ‘Closer’ feat. Sanchal Malhar
Allied Blenders and Distillers Limited (ABD), the 3rd largest spirits company in India announced its luxury play with the entry of ARTHAUS Blended Malt Scotch Whisky. This premium offering is set to debut in Mumbai, with plans for expansion into key markets during the festive season. Blended Malt Scotch Whisky is rapidly emerging as a… Continue reading ABD goes Luxury with ‘ARTHAUS Blended Malt Scotch Whisky’
The Sterling Reserve Music Project unveils a new fun and peppy track “Statue” by Arjun Kanungo featuring popular Indian rapper Fotty Seven. The song is perfect to set party vibes for your Christmas and New Year parties and it will make you get up and groove to its beat. Composed by Arjun Kanungo and penned… Continue reading Arjun Kanungo and Fotty Seven team up for their new single “Statue”
