Mumbai, September 28, 2023: Allied Blenders and Distillers Limited (“ABD” or “Company”), has strengthened its leadership team with the appointment of Alok Gupta as the Managing Director of the Company. He has over three and a half decades of experience across industries. In the alcobev sector he has built many brands during his 13 years… Continue reading Allied Blenders and Distillers builds a strong Leadership Team
Mumbai, 2nd October 2023: Allied Blenders and Distillers (ABD) confirmed that it’s recent launch of ICONiQ Whisky has soared past the 1 million cases milestone in September 2023, since launch in September 2022, despite being available so far in states of North and East India and Maharashtra and Telangana where it was launched in September… Continue reading ICONiQ Whisky rockets to 1 million cases, a year from launch
Allied Blenders and Distillers Ltd. (ABD) has earned the rare distinction of being the only Spirits company in India with two millionaire brands launched in the past five years (CY18 – CY22). Both Sterling Reserve Whisky and ICONiQ Whisky operate in the Prestige and Above segments, and they form the core for profitable growth. The… Continue reading ABD delivers 2 millionaire brands in the Prestige and Above segments in the last 5 years
Allied Blenders and Distillers limited (ABD), is shifting gears to a higher value portfolio towards a future marked by premiumisation. In pursuit of this vision, ABD announced a new business vertical, ‘PremBrands’, to focus on its premium brand portfolio. The current portfolio of premium brands consists of Sterling Reserve B10 Whisky, X&O Whisky, Srishti Whisky… Continue reading ABD reinforces its premiumisation play with launch of ‘PremBrands’ business vertical
Allied Blenders and Distillers Limited (“ABD”), is boosting its play in the Prestige and Above segments in whisky with unique offerings built on core consumer insights. In its quest for this objective, ABD has launched a 180ML pack in ‘Hippy’. The Hippy is ABD’s reimagination of the 180ml SKU, popularly known as the ‘quarter’. The… Continue reading When Business Meets Cool: Quarter Goes ‘Hippy’
Mumbai, 06 November 2023: Allied Blenders and Distillers Limited (“ABD”) owns and operates its distillery located in Rangapur, Telangana. This unit makes Extra-Neutral Alcohol (ENA), the key raw material used in the manufacture of alcohol beverage products. The Company recently completed expansion of the annual capacity of its distillery from 55 million litres to 65… Continue reading ABD expands annual capacity of its Rangapur distillery in Telangana from 54.75 to 65 million litres
Allied Blenders and Distillers Pvt. Ltd (ABD), India’s third-largest and fastest-growing spirits company, announced the launch of its new range of premium whiskies, Sterling Reserve in Ahmednagar. The company will roll out two variants – Sterling Reserve B10 in the premium whisky segment, and Sterling Reserve B7 in the semi-premium whisky segment. Sterling Reserve B10… Continue reading ABD expands brand portfolio, launches Sterling Reserve range of premium whiskies
Allied Blenders and Distillers (ABD), India’s third-largest and fastest growing spirits company, said its Sterling Reserve range of premium whiskies has crossed the landmark sales of one million cases in just nine months of this financial year. This makes it the first brand in premium spirits to achieve this figure in the first year. However,… Continue reading New Peak for Sterling Reserve Range – Times of India
Allied Blenders and Distillers in collaboration with Universal Music India, today, announced the official launch of the Sterling Reserve Music Project, the region’s first enabler platform to discover, incubate and promote emerging musical talent from India on a global scale. As part of the launch event hosted today, Sterling Reserve Music Project introduced the fourth… Continue reading Allied Blenders & Distillers and Universal Music India collaborate to officially launch the Sterling Reserve Music Project
Anushqa aka Anuskha Shahaney, who was one of the finalist of the music reality show, The Stage, has come a long way. The singer, who released her international single last year and is signed to Universal Music India, recently released a song, Hear Me. Highlighting the severe issue of mental health, the song is her… Continue reading Sterling Reserve Music Project: Anushqa’s battle with anxiety led to ‘Hear Me’
