Sterling Reserve Blend 10, Sterling Reserve Blend 7 and Kyron Premium Brandy have all received the ‘Gold’ distinction in this year’s evaluation by a jury of experts composed of internationally recognized oenologists, master sommeliers, oenology professors, chemical engineers, and specialized press columnists. Each brand has been evaluated on up to 30 parameters related to taste,… Continue reading Allied Blenders strikes ‘3 Gold’s’ at the Monde Selection Quality Awards 2022
Mumbai, 16th June 2022: ABD India has launched its new campaign “Taste the Thrill” for Officers Choice Blue (OC Blue). The brand’s new exciting creative expression urges the consumer to free “one’s mind” and recharge in a world of high energy, fun and enjoyment. Stylish and modern tone of voice appeals to the youth who… Continue reading IconsBack ABD India launches “Taste the Thrill” campaign for OC Blue Jun 20, 2022 ABD India launches “Taste the Thrill” campaign for OC Blue
Sterling Reserve aims to be the catalyst that brings alive any situation and fills it with joy, energy, and zest! The ad film uses an energetic, edgy, contemporary soundtrack that reflects the passion for life of consumers. The uninhibited spirit of joy, happiness and love of life. Speaking about the new campaign, Shekhar Ramamurthy, Executive… Continue reading ABD India launches its new “Come Alive” campaign for Sterling Reserve
Allied Blenders & Distillers (ABD) has made its debut in the Metaverse with the ABD MetaBar – an immersive virtual reality space housing digital displays of its leading offerings. It’s the first alcohol beverage company in India to build a Metaverse presence. Visitors to the space can learn more about brands, watch exciting new content… Continue reading ABD India forays into the Metaverse with the ABD MetaBar
Mumbai, 19 September 2022 – Allied Blenders and Distillers (ABD) Ltd., India’s largest domestic alcobev company, announced the launch of its new whisky “ICONiQ White”. In a bold new step for the Indian alcobev industry, the brand has been launched first in ABD MetaBar – the organization’s presence in the metaverse. The brand will subsequently… Continue reading ABD launches ‘ICONiQ White Whisky’ in Metaverse, ahead of its market launch
Mumbai, 03 October 2022 – Allied Blenders and Distillers (ABD) Ltd., India’s largest domestic Spirits company, fired consumer imagination with the launch of two new whiskies with a twist Srishti Premium Whisky and Sterling Reserve B7 Whisky Cola Mix. Srishti Premium Whisky is a blend of rare Scotch Malts paired with select Indian grain spirits… Continue reading ABD launches two innovative products, Srishti with curcumin and Sterling Reserve B7 Whisky Cola
Mumbai, 14th November 2022 – Allied Blenders and Distillers (ABD) Ltd., the largest Indian spirits company followed its recent launches with its premium offer X&O Barrel Premium Whisky today. Unique to ABD, the launch is again first on its metaverse platform, the ABD MetaBar. This will be followed by its physical market launch this week… Continue reading ABD drives premiumisation, launches X&O Barrel Premium Whisky for millennials
Mumbai, 16 November 2022: Sterling Reserve, the star brand of Allied Blenders and Distillers Limited (ABD) announced that it will be the title sponsors for the Indian cricket tour of New Zealand, beginning November 18, 2022. The Sterling Reserve Cup is in line with ABD’s strategic outreach and builds on the passion for the game… Continue reading ABD announces Sterling Reserve Cup for the India vs New Zealand Cricket T20 and ODI Series
West Bengal, 3rd June 2023: After the runaway success of ICONiQ International Grain Whisky, Allied Blenders and Distillers (ABD), the largest Indian spirits company, has launched Srishti Premium Whisky in West Bengal. This unique blend and product offer, with a name true to its construct is being embraced by the discerning with enthusiasm in the… Continue reading ABD India brings new experiences to the West Bengal whisky market
Mumbai, 17th June 2023: Allied Blenders & Distillers Limited (ABD India), the makers of Officer’s Choice Whisky, has made a special release Limited Edition Officer’s Choice Blended Scotch Whisky to celebrate its 35-year journey, since 1988. Meticulously distilled, blended, and bottled in Scotland, it pays tribute to the enduring consumer love for the brand. Officer’s… Continue reading Officer’s Choice Whisky celebrates 35 years with the launch of a Limited-Edition Scotch
